How did Sony Electronics achieve a 40% increase in sales forecast accuracy?
A) Sony fired half of its staff and became a subsidiary of Wal-Mart Stores, Inc.
B) Sony instituted additional security measures to protect its own sales data and decreased the number of staff with access to critical data.
C) Sony used both its Sales & Operations Planning plan along with its Collaborative Planning, Forecasting, & Replenishment process to increase forecast accuracy.
D) Sony increased its asset base by 18% and invested an additional 20% in statistical tools.

Question

Quizplus · Accepted Answer

Sony improved its sales forecast accuracy by integrating its Sales & Operations Planning with its Collaborative Planning, Forecasting, & Replenishment process, enhancing coordination and data utilization.

How Did Sony Electronics Achieve a 40% Increase in Sales