The concept that "each firm in the supply chain must be focused on the customer and engaged in developing goods and services which optimize the customer's and the firm's experience"is a great concept in theory, but impossible to implement in practice.

Question

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While challenging, it is not impossible to implement. Many companies successfully adopt customer-centric supply chain strategies by aligning their operations, collaborating with partners, and leveraging technology to enhance customer satisfaction and optimize experiences.

The Concept That "Each Firm in the Supply Chain Must