Brand multiplication is a technique used by firms to
A) confuse consumers into thinking they are getting a bargain
B) increase market share
C) lure competitors into a price war
D) reduce competition by reducing consumer choice
E) increase production efficiency

Question

Quizplus · Accepted Answer

Brand multiplication is a strategy used by firms to increase their presence in the market, thereby potentially increasing their market share. This can be achieved by introducing multiple brands or products within the same category, catering to different consumer segments or preferences.

Brand Multiplication Is a Technique Used by Firms to