The physical or perceived differences between goods in a market that makes them close, but not perfect, substitutes are called
A) complementary goods
B) substitute goods
C) natural differentiation
D) oligopolistic differentiation
E) product differentiation

Question

Quizplus · Accepted Answer

Product differentiation refers to the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a company's own products.

The Physical or Perceived Differences Between Goods in a Market