Judy's Gymnastics is one of a number of firms in an area offering children's gymnastics programs. Judy's advertises that her program is different from all the others because of the classical music she plays during classes. Judy's advertising campaign is
A) wasteful since she's in a perfectly competitive market
B) unnecessary since she already has a monopoly
C) aimed at increasing market share
D) an attempt to make the demand for her classes more elastic
E) an example of misleading advertising

Question

Quizplus · Accepted Answer

Judy's advertising campaign is aimed at differentiating her gymnastics program from competitors by highlighting the unique aspect of classical music during classes, which can attract more customers and increase her market share.

Judy's Gymnastics Is One of a Number of Firms in an Area