Melissa Hill
Melissa Hill, sales manager for One-Hit-Wonder Record Company, was trying to create a new strategy to turn around the declining record sales the company was facing. Melissa needed to find a way to find out what the customers really wanted, since One-Hit-Wonder didn't have accurate information like the competitors did. It was imperative that she find the correct strategy and information because the company was in financial trouble. The company's president wanted all employees to help find information and work as a team to develop better relationships that might help the company. He also stated that he wanted the company to remain an independent company. Melissa realized that through hard work and team efforts, the company could get back on its feet as soon as they got reliable information.
-Melissa will be working primarily with the:

Question

Quizplus · Accepted Answer

Melissa's focus is on finding out what the customers really want, which is related to the sociocultural dimension. She needs to understand the needs and preferences of the customers in order to develop a successful strategy to increase the company's sales.

Melissa Hill Melissa Hill, Sales Manager for One-Hit-Wonder Record Company, Was Trying