The "47 percent" incident during the 2012 presidential campaign demonstrates that

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The "47 percent" incident involved a hidden camera recording of Republican candidate Mitt Romney making comments about the 47 percent of Americans who he claimed were dependent on government and therefore unlikely to support his campaign. The video was initially only posted on a small website but quickly gained traction on the Internet, demonstrating the power of grassroots media to influence the news cycle.

The "47 Percent" Incident During the 2012 Presidential Campaign Demonstrates