Sternberg and Lubart's investment theory of creativity suggests that creative people _____.
A) shun ideas that most people would consider worth very little
B) move on to unpopular ideas once their past ideas are highly valued
C) compromise quickly and easily when conflict or disagreement arises
D) are motivated by extrinsic rewards

Question

Quizplus · Accepted Answer

Sternberg and Lubart's investment theory of creativity posits that creative individuals "buy low and sell high" in the realm of ideas, meaning they pursue ideas that are initially undervalued and move on to new, unpopular ideas once their previous ideas gain recognition and value.

Sternberg and Lubart's Investment Theory of Creativity Suggests That Creative