In order to increase the Return on Assets Managed (ROAM) of a segment, the sales manger can:
A) raise the segment contribution margin on sales
B) increase total sales while maintaining profit margins
C) decrease the dollar value of assets of the segment necessary to achieve sales
D) any of the above will increase ROAM
Correct Answer:
Verified
Q30: The relationship between inputs (marketing efforts) and
Q31: With regard to the marketing and accounting
Q32: Which of the statements below is incorrect
Q33: Marketing costs analysis allows sales managers to
Q34: Compute the Return on Assets Managed (ROAM)
Q36: For a particular product line, sales during
Q37: Rather than restricting sales analyses to total
Q38: Costs that do not change with sales
Q39: The first figures studied in sales analysis
Q40: Relative to the analysis of sales volume,
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