Costs versus expenses are two terms that are often used interchangeably in describing marketing costs analysis. Costs tend to be specific and directly related to volume output, while expenses are more general or indirect expenditures (e.g., we tend to say production costs and marketing expenses).

Question

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Costs are typically associated with the direct production of goods, while expenses are broader and include indirect expenditures like marketing.

Costs Versus Expenses Are Two Terms That Are Often Used