Sales organizations often incur high average selling costs because they over-utilize direct selling activities and underutilize their marketing support team.
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Q56: Indirect costs refer to those expenses that
Q57: The traditional expense categories, such as salaries,
Q58: Computing the sales price less direct costs
Q59: With too much disaggregation of the sales
Q60: A sales invoice is the most important
Q62: A territory-by-customer sales analysis will be less
Q63: The most illuminating kind of sales analysis
Q64: It is often difficult to decide how
Q65: Sales managers should utilize all their resources
Q66: Marketers tend to see costs as an
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