Firms that sell through channel partners (e.g., wholesalers and retailers) often use _______________ as control units.

Name: Firms that sell through channel partners (e.g., wholesalers and retailers) often use _______________ as control units.
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Question

Quizplus · Accepted Answer

Trading areas are used as control units because they represent the geographic area from which a business draws its customers, making them relevant for firms selling through channel partners.

Firms That Sell Through Channel Partners (E