Transactional selling exhibits high levels of collaboration among partners, equality, shared vision, benefits and goals, and high levels of trust.
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Q84: Relational selling requires a longer-term focus, thus
Q85: Relationship marketing occurs when the goals, strategies,
Q86: Relational selling lie at the opposite high
Q87: Transactional selling is based more on inter-organizational
Q88: Strategic partnerships result in continuous, recurring exchanges,
Q90: In companies that rely on transactional selling
Q91: Mutual loyalty occurs when both buyer and
Q92: A pattern of controlling and perhaps acquiring
Q93: Vertical integration is a mechanism that helps
Q94: Relational-based governance involves arrangements for sharing information
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