All types of exchanges are accompanied by some type of governance. Transactional selling is governed by a mechanism known as relational governance.
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Q93: Vertical integration is a mechanism that helps
Q94: Relational-based governance involves arrangements for sharing information
Q95: One fact of all relationships is that
Q96: All types of exchanges are accompanied by
Q97: All types of exchanges are accompanied by
Q99: Relational governance includes arrangements for sharing information
Q100: Customer commitment represents the proportion of resources
Q101: Customer lifetime value represents the bonding, or
Q102: Customer share refers to the monetary amount
Q103: Customer loyalty is a function of which
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