Of the following, which ways are AI and machine learning applications that are at the heart of marketing automation transforming CRM?
A) Better data integrity
B) Predictive lead scoring
C) Account-specific recommendations provided
D) All of the above are correct

Question

Quizplus · Accepted Answer

AI and machine learning enhance CRM by improving data integrity, enabling predictive lead scoring, and providing account-specific recommendations, thus transforming marketing automation.

Of the Following, Which Ways Are AI and Machine Learning