Claire wants to sabotage her rival's latest adsense campaign. She reduces the CTR (Click Through Rate) of her competitor by viewing pages their ads are shown, then is careful not to click the ads. To make enough of a difference, fake pages are setup with keywords that attract the ads, then bots automate clicking the pages by the thousands.
What is this an example of?

Question

Quizplus · Accepted Answer

Impression fraud is the act of a company that resorts to unfair means of gaining an advantage by reducing the ranking of a competitor. In this case, Claire's ads show more often when her bid price and click through ration are favorable. Messing with this metric causes Claire increased expense with less actual page views. Eventually she could be paying a lot for very little exposure.

Claire Wants to Sabotage Her Rival's Latest Adsense Campaign