Research by the Public Relations Agency Porter Novelli About Communicating

Research by the public relations agency Porter Novelli about communicating in a crisis indicates that

A) like fish that's a day old, a delayed response is likely to disturb media.
B) upwards of 65 percent of people hear "no comment" in a crisis and figure the person or organization is guilty.
C) most public relations people advise management to wait until things simmer down before responding.
D) adding a little emotion to your response is okay.