Which of the following is NOT a technique used in integrated marketing communications?
A) product placement in movies and TV shows
B) celebrity spokespersons
C) third-party sponsorship
D) sponsorship of sporting events
Correct Answer:
Verified
Q1: Which of the following techniques have been
Q3: The intersection of public relations and publicity,
Q4: Motivating prospective customers to action describes what
Q5: If public relations practitioners see themselves as
Q6: A major difference between public relations and
Q7: A major difference between public relations and
Q8: Which of the following is NOT and
Q9: Which of the following attitudes of marketing
Q10: Which of the following is NOT true
Q11: Which of the following statements about product
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