Which of the following is NOT true of to Philip Kotler?
A) He is a premier thinker in the marketing world.
B) He is an advocate of the 4 Ps.
C) He dismisses the value of public relations in the marketing mix.
D) He believes public relations is a fifth P in the marketing mix.
Correct Answer:
Verified
Q5: If public relations practitioners see themselves as
Q6: A major difference between public relations and
Q7: A major difference between public relations and
Q8: Which of the following is NOT and
Q9: Which of the following attitudes of marketing
Q11: Which of the following statements about product
Q12: In which of the following areas is
Q13: If the effectiveness of publicity is exemplified
Q14: _ indicate(s) the value of tying mascots
Q15: Third-party endorsement is essentially
A) what media give
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