Advertising is NOT held in as high esteem as marketing people would hope because
A) it rarely is as creative today as it was 25 years ago.
B) there's a stigma about the message being created and paid for by the sender.
C) it is not written or talked about as much in media as publicity items.
D) it is perceived as news.
Correct Answer:
Verified
Q11: Which of the following statements about product
Q12: In which of the following areas is
Q13: If the effectiveness of publicity is exemplified
Q14: _ indicate(s) the value of tying mascots
Q15: Third-party endorsement is essentially
A) what media give
Q17: A practice among some news editors because
Q18: A public relations practice that media scorn
Q19: Branding is
A) creating a position or differentiable
Q20: To establish a unique brand, IMC must
Q21: The "law of primacy" is essential in
A)
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