A practice among some news editors because of the proliferating raft of product placements in the media is to
A) mention brands or companies in news columns.
B) delete mention of brands or companies in news columns.
C) flip a coin whether or not to mention a brand or company in a news column.
D) ignore their publisher and treat well those who treat news reporters professionally.
Correct Answer:
Verified
Q12: In which of the following areas is
Q13: If the effectiveness of publicity is exemplified
Q14: _ indicate(s) the value of tying mascots
Q15: Third-party endorsement is essentially
A) what media give
Q16: Advertising is NOT held in as high
Q18: A public relations practice that media scorn
Q19: Branding is
A) creating a position or differentiable
Q20: To establish a unique brand, IMC must
Q21: The "law of primacy" is essential in
A)
Q22: Types of subjects associated with public relations
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