A public relations practice that media scorn is
A) finding legitimate news angles that earn product or company mentions in media.
B) creating a differentiable identity for a client.
C) placing well-known people on TV but failing to disclose they are representing a particular company.
D) pitching features that have a promotional angle.
Correct Answer:
Verified
Q13: If the effectiveness of publicity is exemplified
Q14: _ indicate(s) the value of tying mascots
Q15: Third-party endorsement is essentially
A) what media give
Q16: Advertising is NOT held in as high
Q17: A practice among some news editors because
Q19: Branding is
A) creating a position or differentiable
Q20: To establish a unique brand, IMC must
Q21: The "law of primacy" is essential in
A)
Q22: Types of subjects associated with public relations
Q23: Which of the following companies initiated nonproduct
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