To establish a unique brand, IMC must do all the following EXCEPT
A) be aggressive.
B) create an urban legend on the Internet.
C) be early.
D) create a distinct personality.
Correct Answer:
Verified
Q15: Third-party endorsement is essentially
A) what media give
Q16: Advertising is NOT held in as high
Q17: A practice among some news editors because
Q18: A public relations practice that media scorn
Q19: Branding is
A) creating a position or differentiable
Q21: The "law of primacy" is essential in
A)
Q22: Types of subjects associated with public relations
Q23: Which of the following companies initiated nonproduct
Q24: Issues advertising was spearheaded by which of
Q25: Typical topics of traditional public relations advertising
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