Marketing guru Philip Kotler advocated for expanding the traditional 4 Ps of marketing, designating public relations the fifth P.

Name: Marketing guru Philip Kotler advocated for expanding the traditional 4 Ps of marketing, designating public relations the fifth P.
Brand: Quizplus
Rating: 4.8 (51 reviews)

Question

Quizplus · Accepted Answer

Philip Kotler, a renowned marketing guru, proposed expanding the traditional 4 Ps of marketing (product, price, place, and promotion) by adding public relations as the fifth P.

Marketing Guru Philip Kotler Advocated for Expanding the Traditional 4