Cause-related marketing ties together fund-raising efforts of nonprofit groups with objectives of corporate sponsors.

Question

Quizplus · Accepted Answer

Cause-related marketing is a strategy where businesses partner with nonprofit organizations to promote a social or environmental cause, linking the fundraising efforts of the nonprofit with the marketing objectives of the corporate sponsor. This approach benefits both parties: nonprofits receive funding and increased visibility, while businesses enhance their brand image and customer engagement by associating with a good cause.

Cause-Related Marketing Ties Together Fund-Raising Efforts of Nonprofit Groups with Objectives