What does cause-related marketing offer public relations people that other items in the promotion part of the marketing mix don't usually offer?
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Q49: Essential to participating in a trade show
Q50: In addition to spokespersons being articulate, fast
Q51: Cause-related marketing ties together fund-raising efforts of
Q52: An in-kind promotion occurs when a company
Q53: Another term for word-of-mouth marketing is buzz
Q54: Some 21st century venues for integrated marketing
Q55: Provide some evidence that today sure ain't
Q56: Who is Philip Kotler, and how significant
Q57: Indicate ways publicity can be quite effective
Q58: Discuss how trade shows provide opportunities for
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