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Which of the Following Is NOT True of Minority Populations

Question 6

Multiple Choice

Which of the following is NOT true of minority populations and the media in the U.S.?


A) Hispanic buying power in the top 20 US markets approximates $850 billion out of total US consumer spending of $10 trillion.
B) Procter & Gamble spent $150 million on ads targeting African Americans in 2009.
C) DirectTV spent $133 million on ads in Hispanic media during 2009.
D) The Asian population is the only race or ethnic market that is both rapidly growing and affluent.

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