The campaign Al Gore ran against George W. Bush established him as the first "digital presidential candidate."

Name: The campaign Al Gore ran against George W. Bush established him as the first "digital presidential candidate."
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Al Gore's campaign against George W. Bush in 2000 did utilize the internet, but Howard Dean's campaign in 2004 is more widely recognized for pioneering the use of the web for fundraising and organizing, earning him the title of the first "digital presidential candidate."

The Campaign Al Gore Ran Against George W