One reason Internet use by public relations practitioners will grow is the "quest for conversation."

Question

Quizplus · Accepted Answer

The "quest for conversation" refers to the increasing desire for interactive, two-way communication between organizations and their publics, which the Internet facilitates through social media, forums, and other interactive platforms. This trend is driving the growth of Internet use among public relations practitioners as they seek to engage more directly and meaningfully with their audiences.

One Reason Internet Use by Public Relations Practitioners Will Grow