Which of the following are NOT among the four most common techniques used to measure public relations outcomes?
A) retention and recall measurement
B) awareness and comprehension measurement
C) analysis and synthesis measurement
D) behavior measurements

Question

Quizplus · Accepted Answer

Analysis and synthesis measurement is not typically listed among the four most common techniques used to measure public relations outcomes. The most common techniques include retention and recall, awareness and comprehension, and behavior measurements, focusing on how well the audience remembers, understands, and acts on the information presented.

Which of the Following Are NOT Among the Four Most