The ________ model addresses what motivates people to change their attitude.
A) cognitive consonance
B) persuasion
C) elaboration likelihood
D) "muddled middle"

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) specifically addresses how and why people might be persuaded to change their attitudes, focusing on the motivation and ability of an individual to process a persuasive message.

The ________ Model Addresses What Motivates People to Change Their