According to the elaboration likelihood model of motivation, if we're interested and focused enough on a message, we take a "peripheral"
route to a decision.

Question

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According to the elaboration likelihood model of persuasion, when we're interested and focused on a message, we take the "central" route to decision-making, which involves careful and thoughtful consideration of the arguments presented in the message. The "peripheral" route is taken when we're not as interested or focused, relying instead on superficial cues.

According to the Elaboration Likelihood Model of Motivation, If We're