The theory of communication that states people seek out massages that they agree with and avoid messages they disagree with is:
A) dissonance theory
B) SEMDR theory
C) concentric-circle theory
D) two-step flow theory

Question

Quizplus · Accepted Answer

Dissonance theory, specifically cognitive dissonance theory, suggests that individuals have a fundamental drive to reduce dissonance by seeking consistency among their beliefs, attitudes, and behaviors. This leads them to favor information that aligns with their existing views and avoid contradictory information.

The Theory of Communication That States People Seek Out Massages