The two basic assumptions that underlie most research on ____________________ include: (1) the press and the media do not reflect reality; they filter and shape it; and (2) media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues.
A) agenda setting
B) trend setting
C) peer pressure
D) media

Question

Quizplus · Accepted Answer

The correct answer is agenda setting because it refers to the ability of the media to influence the importance placed on the topics of the public agenda. The two assumptions mentioned are central to the agenda-setting theory, which posits that the media doesn't just report news but plays an integral role in shaping what people consider to be important issues.

The Two Basic Assumptions That Underlie Most Research on ____________________