Principles developed by Ivy Lee in working with the press on behalf of business included
A) recognition that any publicity was good as long as a client's name was spelled correctly.
B) commitment to present his client's point of view honestly, accurately, and forcefully.
C) formation of third-front organizations.
D) creation of "people in the street" interviews.

Question

Quizplus · Accepted Answer

Ivy Lee, a founding figure in public relations, emphasized the importance of presenting a client's point of view in an honest, accurate, and forceful manner. This approach was part of his broader commitment to establishing ethical standards in the practice of public relations, contrasting with practices that might involve manipulation or deceit.

Principles Developed by Ivy Lee in Working with the Press