Among the earliest public relations counselors to emphasize marketing-oriented public relations was
A) Carl Byoir.
B) Harold Burson.
C) D. Parke Gibson.
D) Arthur W. Page.

Question

Quizplus · Accepted Answer

Harold Burson was a pioneer in the field of public relations and is known for integrating marketing with public relations, emphasizing a marketing-oriented approach.

Among the Earliest Public Relations Counselors to Emphasize Marketing-Oriented Public