What devastating public relations problem did Johnson & Johnson face on September 30, 1982?
A) management learned extra-strength Tylenol had been used as a murder weapon to kill three people in Chicago.
B) people did not like their new packaging so they lost market share.
C) people did not like their shift from capsules to caplets so they lost market share.
D) management learned extra-strength Tylenol had been used as a murder weapon to kill a woman in Yonkers.

Question

Quizplus · Accepted Answer

On September 30, 1982, Johnson & Johnson faced a devastating public relations problem when it was discovered that extra-strength Tylenol had been tampered with and used as a murder weapon to kill several people in Chicago. This led to a nationwide panic and a massive recall of the product.

What Devastating Public Relations Problem Did Johnson & Johnson Face