While in the 1990s public relations counseling businesses grew and merged into international superagencies, today the public relations counseling business has a diverse mix of huge national agencies, medium-sized regional firms, and one-person local agencies.

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The public relations industry has indeed evolved from the consolidation into large international agencies in the 1990s to a more diverse landscape today, which includes a mix of large national agencies, medium-sized regional firms, and small or solo practices. This diversification allows for a wide range of services and specialization, catering to various client needs across different markets and sectors.

While in the 1990s Public Relations Counseling Businesses Grew and Merged