As society is overwhelmed by communications, what is the challenge for the communicator?
A) To bombard the target audience with messages of every variety (traditional and nontraditional) at the same time
B) To make billions of dollars when there are 320,000 public relations professionals
C) To convince people that public relations is important
D) To cut through communications that come from many sources to deliver an argument that is persuasive, believable and actionable.

Question

Quizplus · Accepted Answer

The challenge for communicators in a society overwhelmed by communications is to effectively cut through the noise of multiple sources and deliver a message that is persuasive, believable, and actionable. This involves crafting a message that stands out and resonates with the target audience, rather than simply bombarding them with a high volume of messages or focusing solely on the financial or reputational aspects of public relations.

As Society Is Overwhelmed by Communications, What Is the Challenge