GM's handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals failure to
A) interpret and convey to management what the public really thinks.
B) interpret and convey to the public why management feels the way is does.
C) interpret how corporate influence can change public opinion.
D) interpret how public influence can be ignored if it is in the best interest of shareowners.

Question

Quizplus · Accepted Answer

GM's failure in handling the charges by Ralph Nader regarding the Corvair's safety was primarily due to their inability to accurately interpret and convey to management the public's concerns and perceptions about the vehicle's safety.

GM's Handling of Charges by Ralph Nader That Their Corvair