The American Management Association adapted the following definition for the function: "Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."
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Q28: To be successful, a public relations professional
Q29: Which of the following is NOT among
Q30: Public relations is an industry that is
Q31: Annual revenue for the PR industry is
Q32: An indication of the heightened stature of
Q34: Some might say PR should really stand
Q35: Regardless of what definition you choose for
Q36: Despite the model of success established by
Q37: The effectiveness of a public relations department
Q38: As interpreters of the public for management,
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