Segmenting markets on the basis of culture is important in global marketing.

Name: Segmenting markets on the basis of culture is important in global marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Segmenting markets based on culture is crucial in global marketing because cultural differences can significantly influence consumer behavior, preferences, and purchasing decisions. Understanding these differences allows marketers to tailor their strategies to meet the specific needs and expectations of different cultural groups.

Segmenting Markets on the Basis of Culture Is Important in Global