PepsiCo is realizing great success in China. The Chinese are eager to indulge in PepsiCo brands such as Lay's, Tropicana, and Quaker that North Americans take for granted. Why is PepsiCo successful in China?
A) Manufacturing and labour are cheaper in China so the company was able to reduce prices.
B) PepsiCo is an expert at putting global needs before needs of a local culture.
C) American foods are a staple of the Chinese diet.
D) PepsiCo adapted the taste of its products to Chinese preferences.
E) The advertising campaigns associated with the launch of these brands were successful.
Correct Answer:
Verified
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