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General Mills and PepsiCo Formed a Company in Europe to Market

Question 82

Multiple Choice

General Mills and PepsiCo formed a company in Europe to market snack foods. This company is 60% controlled by PepsiCo and 40% controlled by General Mills. This is an example of


A) licensing.
B) a direct investment.
C) international franchising.
D) a joint venture.
E) contract manufacturing.

Correct Answer:

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