A Canadian manufacturer and retailer of a unique line of footwear for infants is planning to expand into the Chinese market. The marketing team is trying to decide if a global marketing strategy, a country-centred strategy, or a hybrid marketing strategy would serve the company best. What should they consider when making this decision? What would you recommend and why?

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The Answer of A Canadian manufacturer and retailer of a unique line of footwear for infants is planning to expand into the Chinese market. The marketing team is trying to decide if a global marketing strategy, a country-centred strategy, or a hybrid marketing strategy would serve the company best. What should they consider when making this decision? What would you recommend and why?

A Canadian Manufacturer and Retailer of a Unique Line of Footwear