The use of premiums focuses more on customer acquisition than retention.
Correct Answer:
Verified
Q3: Sales promotion efforts encourage distribution.
Q4: Contests are best at generating trial.
Q5: In terms of strategy, contests are best
Q6: In terms of strategy, cash refunds are
Q7: Tim Hortons' "Roll up the Rim"is a
Q9: Canadian Tire "money"is perhaps the best-known and
Q10: Consumers are adapting to rebates so well,
Q11: Leon's "Don't Pay a Cent Event"is an
Q12: Shelf extenders and tear pads are examples
Q13: Shoppers Optimum program is a frequent buyer
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