A table is set up at a Costco outlet offering customers free samples of honey-garlic sausage. Costco sees sampling as an effective way of getting trial usage because
A) it reduces the consumer's financial risk.
B) it is relatively inexpensive.
C) it creates strong customer relationships.
D) it has a captive audience.
E) it usually results in purchases of more than one unit of product.
Correct Answer:
Verified
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