Toby Keith, a country music singer, opens his concert with a video that features him in a high-speed chase with aliens. He out-powers their spaceship as a result of the power of the Ford truck he is driving. The truck then breaks through onto the stage and remains a prominent prop for the remainder of the concert. Ford has engaged in
A) prospecting.
B) venue sponsorship.
C) event sponsorship.
D) celebrity marketing.
E) sports sponsorship.
Correct Answer:
Verified
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