A marketing communications budget should be greatest in the mature stage of the product life cycle.

Name: A marketing communications budget should be greatest in the mature stage of the product life cycle.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the mature stage, the focus is often on maintaining market share and maximizing profit, so the budget may be reduced compared to the introduction and growth stages where the focus is on building awareness and expanding the market.

A Marketing Communications Budget Should Be Greatest in the Mature