Marketing managers use a formula known as CPM, or cost per thousand, to compare the costs and reach of the media alternatives being considered.

Name: Marketing managers use a formula known as CPM, or cost per thousand, to compare the costs and reach of the media alternatives being considered.
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CPM stands for "Cost Per Mille," where "mille" is Latin for "thousand." It is a common metric used in marketing to measure the cost of reaching one thousand potential customers or impressions in advertising.

Marketing Managers Use a Formula Known as CPM, or Cost